So you go to Neiman Marcus to treat yourself in the beauty department. It smells like heaven thanks to Jo Malone and Diptyque, the staff’s skin is flawless, the lighting is just a hint past ideal. It couldn't be a nicer day. To top it off, you’ve got money in your pocket to burn. You deserve whatever you want. You work hard. You have been killing it at work and the boss has taken note. The first counter offers an ocean-infused bottle of “you will have no crow's feet” eye cream. Man it smells amazing! $340. Next, you've got to remember to buy a new bottle of French moisturizer; you're almost out. Cool, it's in stock. $495. Last but not least, it’s time to prevent fine lines and wrinkles. Now that you're 35 you're seeing some stuff you don't really love. Are those jowls? Double chin much? Everyone else is getting botox. Maybe you should too. Well there's not enough time for that today. That anti-aging serum InStyle said was going to be life-changing happens to be in stock. It’s meant to be. You NEED this. Who wants to look old? You can’t be THAT person; the one everyone thinks is 40 when you're only 35. Just don’t buy the dress upstairs. Don’t even go upstairs. DONE. $595. Total spent: $1430
What is actually contained in the $1430 you just spent? The truth of the matter is, probably not as much as you think. The boxes and bottles are gorgeous, yes. But you paid for the potion inside. Any skincare product sold at a drug store, a department store, or a large scale retailer like Target or Walmart, is mandated by the FDA to restrict their concentration of active ingredients. What are active ingredients? The active ingredients in skincare include but are not limited to: salicylic acid, gylcolic acid, lactic acid, micronized zinc, hyaluronic acid, vitamin C, vitamin E, resveratrol, and retinoic acid (vitamin A derivatives). Active ingredients give you results.
Medical grade products are skincare products that are procured by doctors, for our patients. Concentrations of active ingredients in medical grade products are regulated by the FDA. They are significantly higher in medical grade products than in over the counter products. We submit our medical license in order to purchase these high quality products. That alone says something.
In the example above I can tell you how much each item would cost if it were medical grade.
a) Eye cream - $97
b) AM/ PM moisturizer $125
c) Anti-aging growth factor serum $230
TOTAL spent: $452
What does all of this mean?
1. Active ingredients produce results
2. Medical grade products have higher concentrations of active ingredients than over the counter products
3. If you want results, you will use medical grade skincare
4. Expensive is not always better
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Senté is the first company to understand and capture these molecules. By engineering GAGs that can penetrate the skin, their products are able to address four key components of aging: